Greybeard Cannabis
Greybeard Cannabis
Social Media
Motion Graphics
Illustration
Print Media
Scratchpad
I helped shape Greybeard’s print and digital presence by grounding every asset in what the brand stands for
craft, patience, and respect for the plant.
Greybeard isn’t about trends or shortcuts. It’s an homage to doing thingsthe right way, rooted in quality over volume and built for people who understand and appreciate that approach.
I helped shape Greybeard’s print and digital presence by grounding every asset in what the brand stands for
craft, patience, and respect for the plant.
Greybeard isn’t about trends or shortcuts. It’s an homage to doing thingsthe right way, rooted in quality over volume and built for people who understand and appreciate that approach.
During Greybeard’s acquisition by Aurora, there was an understandable concern from their loyal customer base. The team wanted to reinforce that Greybeard wasn’t “selling out” that the quality, craftsmanship, and tradition customers trusted would remain unchanged.
During Greybeard’s acquisition by Aurora, there was an understandable concern from their loyal customer base. The team wanted to reinforce that Greybeard wasn’t “selling out” that the quality, craftsmanship, and tradition customers trusted would remain unchanged.
STAY TRUE
STAY TRUE
Brief
Brief
We were given a simple but open-ended direction: “Stay True” The task was to translate that phrase into a cohesive media campaign spanning wall wraps, posters, and social content.
We were given a simple but open-ended direction: “Stay True” The task was to translate that phrase into a cohesive media campaign spanning wall wraps, posters, and social content.
During Greybeard’s acquisition by Aurora, there was an understandable concern from their loyal customer base. The team wanted to reinforce that Greybeard wasn’t “selling out” that the quality, craftsmanship, and tradition customers trusted would remain unchanged.
During Greybeard’s acquisition by Aurora, there was an understandable concern from their loyal customer base. The team wanted to reinforce that Greybeard wasn’t “selling out” that the quality, craftsmanship, and tradition customers trusted would remain unchanged.
Rather than treat “Stay True” as a tagline, I reframed it as a question:What are we staying true to?
The campaign was built around four defining pillars of the brand:
• People — the loyal customer base
• Family — the team behind the operation
• Plant — the foundation of the product
• Craft — the process that sets Greybeard apart
This framework allowed us to tell a cohesive, values-driven story that reinforced authenticity during a pivotal transition.
Rather than treat “Stay True” as a tagline, I reframed it as a question:What are we staying true to?
The campaign was built around four defining pillars of the brand:
• People — the loyal customer base
• Family — the team behind the operation
• Plant — the foundation of the product
• Craft — the process that sets Greybeard apart
This framework allowed us to tell a cohesive, values-driven story that reinforced authenticity during a pivotal transition.
Rather than treat “Stay True” as a tagline, I reframed it as a question:What are we staying true to?
The campaign was built around four defining pillars of the brand:
• People — the loyal customer base
• Family — the team behind the operation
• Plant — the foundation of the product
• Craft — the process that sets Greybeard apart
This framework allowed us to tell a cohesive, values-driven story that reinforced authenticity during a pivotal transition.
Process
Process